Principles of Asset Management



What assets should I choose?
The basic purpose of asset management is to provide sufficient funds to be used when necessary. To do this, you must manage your assets by choosing an investment target that can generate a steady and profitable return. This means that you must consider the safety, profitability, and liquidity of each financial asset.

If the value of a financial asset invested can be safely protected, it can be said that the safety is high. Profitability means profits from the invested financial assets. If a financial product is safe and profitable, then anyone will be willing to invest in it. However, it is generally known that higher profitable financial assets are more risky. Therefore, it is necessary to diversify and invest in various commodities considering both safety and profitability, rather than concentrating extra funds on specific financial assets.


Portfolio and diversified investment "Do not put eggs in a basket."
Principles of Asset Management
A portfolio is essentially a brief briefcase or collection of data. In finance, it is used to mean a list of financial assets held by a financial company or an individual. It means that an institution or individual invests in various assets in order to reduce the risk of investment.

James Tobin, who won the 1981 Nobel Prize in Economics for his "Theory of Financial Portfolios," told reporters that he wanted to explain it easily. "Do not put eggs in a basket. This is because the whole day is over when you drop the basket. "

This means that the next day, a professor of economics at Yale University, headlined the Malla Nobel Prize in an egg basket.

<Source: Korea Economic Daily, Oct. 5, 2010>


Liquidity means you can easily change your assets with cash. In everyday life, sudden cash is necessary. If you can not change it easily with cash, you have to pay a certain amount of money to convert it into cash.

In reality, it is not easy to find assets that have all three characteristics of safety, profitability and liquidity. Therefore, when managing assets, it is necessary to identify the characteristics of each asset, and then invest in selecting the appropriate one considering the purpose and period of investment.

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